Why is road safety at work so important?

Many road deaths involve a vehicle being driven for work and vehicles driven for work also cause extensive pollution. Driving is the most dangerous thing that many people do at work.

Every day, on average, five families get the devastating news that a loved one has died in a road crash, and many more find out that someone they love has received catastrophic, life-changing injuries.

More than a third of UK road deaths involve someone who was driving for work.

But road casualties are not just statistics. Behind every number, is a grief-stricken family whose lives have been changed forever in an instant.

The good news is that we know that every road death is preventable, and we understand the solutions that can stop crashes and reduce harm when a crash happens.

All organisations that employ people who drive for work should adopt a road safety culture backed up by policies, procedures and effective driver training and education to manage the risks associated with driver behaviour and keep their drivers, vehicles and other road users as safe as possible. Click here to find out more about managing your road risk.

Everyone can be a champion for road safety in the workplace. You can shout out for road safety where you work, or help us campaign for government action. Whatever your budget, size or vehicle type, we can help you champion road safety in the workplace, manage your road risk and celebrate the amazing work you are doing to make roads safer for everyone.

Click on the links below to find out more or fill out our simple form to get in touch with our friendly corporate team.

Global Fleet Champions campaign ends

In February 2026, we announced the closure of the Global Fleet Champions campaign, run by Brake. Since we launched the campaign in 2018, we have enabled more than 3,700 fleet professionals, in 99 countries, representing many millions of drivers and vehicles, to access free and low-cost resources and events to help them learn about, and manage, work-related road risk. Our prestigious awards ceremonies have recognised hundreds of organisations for their dedication and commitment to making our roads safer.

Brake CEO Ross Moorlock says:

"It's time now for us to consolidate our brand, and reaffirm our commitment to helping organisations prevent crashes caused by work vehicles. It's also important for us to reconnect programmes such as our prestigious annual UK Fleet Champions Awards with Brake's other vital work, supporting road crash victims and campaigning to end road death and injury. This is particularly important when we consider that around one in three road deaths in the UK, and a fifth of serious injuries, involves someone driving for work, while every year Brake supports more than 2,000 families who have been bereaved or injured in a road crash. We see first-hand the devastating impact of these crashes on everyone involved.

"We're excited to bring our work-related road safety initiatives back into the main charity work we do here in the UK, just as Brake New Zealand is doing in Australasia. Brake has many valued supporters and partners across the fleet sector and we look forward to all working together this year. We're about to launch our 2026 UK Fleet Champions Awards with some exciting additions. There is a great deal to look forward to."

If you're looking for information relevant to fleets in New Zealand, please click here to go to the Brake New Zealand website.

All organisations that employ people who drive for work should adopt a road safety culture backed up by policies, procedures and effective driver training and education – to manage the risks associated with driver behaviour and keep their drivers, vehicles and other road users as safe as possible.

If you employ people who drive for work, you can play a vital role in reducing road crashes and making journeys safer and healthier for everyone, while improving your reputation and reducing costs.

Here are some of the things you can do:

  • Introduce robust policies and procedures to manage work-related road risk.
  • Remind drivers to think about who they share the road with and always drive at speeds appropriate to the road conditions.
  • Choose routes that use the safest roads and avoid places where people live.
  • Monitor driver behaviour using telematics systems and run targeted training for drivers that show unsafe driving behaviours
  • Investigate the cause of all collisions and near-misses.
  • Engage staff with key road safety issues and encourage them to commit to making safe and healthy journeys.
  • Include road safety in your corporate social responsibility strategy and show that your organisation cares about staff, customers and local people.

Shout out for road safety in your workplace

Road Safety Week is an ideal opportunity to show that you are a responsible employer that puts people first and shout out for safer streets in your community.

Show your commitment to road safety to employees and their families, customers, suppliers and your local community by taking part in the Brake's biggest annual road safety campaign.

Register now to join hundreds of employers who have signed up to take part in Road Safety Week.

What else can you do?

Learn

Use our Knowledge Centre for facts. Learn ones you think will interest people you know and grab their attention.

Share

Join our facebook, linkedin or twitter community and share facts and campaigns we post.

Join

Join Brake as a corporate charity partner and help us campaign for safe and healthy mobility for all and support people affected by road death and serious injury.

Be values driven

Responsible organisations look after their employees and take steps to protect all road users. Appeal to your employer to show they put safety first and care about people's welfare.

Be understanding

Talk about how we all make mistakes, and have to deal with daily distractions, temptations and pressure from others. What can we do to help each other do the right thing on roads?

Bring people together

Stay positive and appeal to community spirit. We all use roads. We can all work together to save lives, based on evidence of what works. Talk about our campaigns.

Fundraise

Fundraising is an easy and fun way to get together, support Brake and raise understanding that road safety is a charitable cause.

Brake helps road crash victims who have suffered deaths of loved ones and injuries that change people’s lives forever. Go to our fundraising pages and get giving.